Living lab to innovate

We offer an unprecedented collaboration platform in a Smart Stadium within a Smart City. We initiate, test and accelerate solutions in a real time playground and scale them globally. We operate as a small and smart society, with millions of visitors and dozens of partners and make talent and impact visible. Johan Cruijff ArenA. Open For Innovation.

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Powering the Future

Today the Johan Cruijff ArenA is the heart of one of the most vibrant areas of Amsterdam. It is here where the stadium and its founding partners created an unprecedented innovation platform to test and grow solutions that make the lives of people better. Innovations that have an immediate positive impact and, at the same time, have the potential to help solve the urban and societal challenges in the 21 st Century in the areas of ESG, mobility, crowd
control, security, visitor engagement, and citizen wellbeing in an inclusive way following our sustainable development goals.

Amsterdam, city of innovation

We’re a proud citizen of Amsterdam. A city famous for its progressive spirit and innovative mindset. It has been part of the city’s DNA from the early days of its founding.

Johan Cruijff ArenA, challenger of the status quo

We carry the name of the best football player in Dutch history in our brand with great pride and responsibility. Born and raised in Amsterdam Watergraafsmeer, Cruijff evolved into one of the best football players of all time.

Our Playing field

Our purpose is to create memorable experiences for our guests by intensifying the performance of the heroes our guests choose to visit.

OPEN INNOVATION

We believe in the power of the crowd. That is why we frequently open up our ecosystem and search for the best ideas, technologies and solutions in the world and bring them to Amsterdam.

Innovative Sport Webinars

Exclusively for you the Johan Cruyff Institute organizes six inspirational webinars throughout the coming season on innovative (sports) topics.

Arena is a certified partner of Sportinnovator

The Johan Cruijff ArenA has joined the Sportinnovator network as a Certified Partner of Sportinnovator. Sportinnovator and ArenA are intensifying their collaboration to advance the development of Dutch sports innovations nationally and internationally.

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Johan Cruijff ArenA

JOIN TO INNOVATE WITH US

The societal missions of the ecosystem of Johan Cruijff ArenA

Sustainability

Accelerate the transition towards renewable energy

Education & Employment

Increase equal employment opportunities

Safety & Security

Increase cyber resilience and ensure safe and healthy public gatherings

Sports & Health

Stimulate healthy behavior patterns

Visitor Engagement

Improve seamless and pleasant citizen and customer journeys

Smart Building & City

Connect the ecosystem to an open platform

Open for Innovation

Do you want to become part of this lively innovations ecosystem?

Innovation is in our DNA. Ever since the first brick was laid in 1993, the Johan Cruijff ArenA was the state-of-the-art stadium of Europe with its movable rooftop and multipurpose usage. 20 years later and fully embedded in its surrounding area, the Arena is the heart of a small city. This Amsterdam South East area is an unique location where mobility, sustainability, fan experience, safety and security are combined into an open innovation platform where development and testing of Smart Stadium and Smart City solutions can prosper. We collaborate with our partners and other parties to gather more knowledge and create a vibrant ecosystem where innovation thrives.

Let's Innovate Together